Author: April Ogden, Founder and CEO, It’s Your Outcome

Introduction

Are you feeling invisible in today’s crowded job market? You’ve built decades of experience, yet it feels like hiring managers overlook your value. It’s not just frustrating—it’s exhausting. But here’s the truth: the job market isn’t impossible to navigate, and your experience is your greatest asset—when framed the right way.

The 2025 job market is undeniably competitive. A recent Greenhouse survey found that over 90% of U.S. job seekers view it as competitive, with 63% describing it as very or extremely competitive. Many feel anxious—79% of job seekers report stress during their search, and 20% say their anxiety is extreme. If you’ve felt this way, you’re not alone.

The Hard Truth About Job Searching in 2025

Here’s the hard truth: if your job search strategy is simply to find a job, apply, interview, and then accept an offer, you’re going to be disappointed. While those steps still exist, they alone are no longer effective.

In today’s job market, especially in 2025, it’s going to take more. The landscape has evolved, and so must your approach. Ignoring this reality could mean missing out on opportunities, while embracing proven strategies can transform your results.

Since 2018, I’ve helped over 1,200 clients navigate these changes successfully—and many of them landed roles faster than they imagined by using the exact advice I’m sharing with you here. So don’t skip this guidance. It’s designed to help you stand out, even in the most competitive environments.

But before you dive into these strategies, go back and read my LinkedIn newsletter article to understand…

how to set yourself up for success even before you do anything in your job search.

It’s a game-changer, and it lays the foundation for everything that follows.

Why It Feels Like Nothing Works

You’ve followed advice before—updated your résumé, submitted countless applications, and even reached out to your network. Yet, the results didn’t come. It’s discouraging, and it might even make you wonder if it’s worth trying again.

Here’s the thing: success isn’t about starting over; it’s about refining your approach. By aligning your personal branding, résumé, and job search strategies with modern practices, you can set yourself apart and regain momentum.

5 Steps to Stand Out as a Job Seeker Over 40

1. How to Make Employers See Your Value Instantly

Your personal brand is the impression you leave behind. It’s how employers and recruiters perceive you before you even apply.

Did you know that 87% of recruiters use LinkedIn to find and vet candidates (Jobvite, 2023)? This makes it critical for your profile to be clear, compelling, and optimized.

Ask yourself:

1. Does my LinkedIn profile tell a compelling story of who I am and what I bring to the table?
2. Are my skills and accomplishments highlighted in a way that resonates with today’s job market?
3. Is my professional photo modern and aligned with my industry?

For job seekers over 40, it’s critical to position your experience as an advantage while showcasing adaptability and a readiness to embrace new challenges. Your brand isn’t just about what you’ve done—it’s about the impact you can make next.

2. Transform Your Résumé Into a Job Magnet

Your résumé doesn’t need to tell your entire career story—it needs to tell the right story. Focus on your most recent and relevant experience (typically the last 10–15 years) and highlight measurable achievements.

Quick tips:

1. Use a clean, modern format without outdated fonts or excessive details.
2. Replace vague descriptions with quantifiable results. For example, instead of “Managed a team,” say “Led a team of 12 to achieve a 25% increase in revenue within one year.”
3. Tailor each résumé to the role, using keywords from the job description to pass through applicant tracking systems (ATS).

Consider this: 75% of résumés are rejected by ATS before they’re even seen by a human recruiter (TopResume, 2024). Using the right keywords and modern formatting can ensure your résumé makes it through.

If you’re unsure where to start, read my blog: 6 Résumé Mistakes to Avoid for the 40+ Job Seeker.

3. Unlock Hidden Opportunities Through Your Network

Networking might feel intimidating or outdated, but it’s one of the most effective ways to uncover opportunities—especially when you’ve spent years building professional relationships.

Here’s how to make it work:

1. Reconnect with former colleagues, mentors, or peers to share updates and insights.
2. Engage actively on LinkedIn by commenting on posts, sharing articles, or joining professional groups.
3. Focus on building relationships rather than asking for favors. Trust and mutual respect often lead to unexpected opportunities.

According to LinkedIn, 85% of jobs are filled through networking (LinkedIn, 2024). This means your next role might come from a conversation, not a job board.

A client of mine, James, initially felt like networking was a waste of time. But after reaching out to a former colleague, he discovered an open role that perfectly aligned with his skills—one that wasn’t even advertised yet. Relationships matter.

4. Master Interviews and Leave Employers Saying ‘We Need Them!’

Interviews are your opportunity to bring your experience to life. For job seekers over 40, the key is framing your background as a strength while addressing concerns about being “overqualified.”

Tips for success:

1. Use specific examples to show how your experience solves the employer’s challenges.
2. Demonstrate adaptability by sharing how you’ve embraced new technologies or practices in recent roles.
3. Address potential concerns with confidence: “My experience means I can contribute immediately and mentor others, while still being excited to grow and learn within this role.”

Practicing with a coach or trusted friend can help you refine your answers and build confidence.

5. Stay Consistent and Patient

The job search can feel like a long road, especially in a competitive market. But every small step you take—whether it’s updating your profile, connecting with a former colleague, or applying for a role—builds momentum.

In the meantime, consider:

1. Upskilling through courses or certifications that align with your career goals.
2. Volunteering in your field to gain relevant experience and expand your network.
3. Staying positive by celebrating small wins, like getting feedback on your résumé or making a new connection.

Your Experience Is Your Superpower

You’ve built a career full of skills, insights, and accomplishments that are valuable to the right employer. The key is presenting those strengths in ways that resonate with today’s hiring practices.

Your next opportunity is closer than you think. Start by ensuring your résumé positions you for success—read my blog on

6 Résumé Mistakes to Avoid for the 40+ Job Seeker

And take the first step toward landing the role you deserve.

Your career isn’t just about where you’ve been—it’s about where you’re headed. You’ve worked hard to get here, and the next chapter is waiting for you to own it. Keep moving forward—your experience is your advantage, and the right employer will see it.

P.S. Still feeling unsure about where to start?

Contact Us!

We’re here to help you take the first step toward your next career success. Whether it’s refining your résumé, optimizing your LinkedIn, or preparing for interviews, we’ll guide you every step of the way.